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EmployersJul 2026 · 8 min

Where the talent is moving, and what makes a counter-offer stick.

By Tom WhitfieldFinance Consultant

Where the talent is moving

People are staying put longer, so the ones who do move are choosing carefully. Speed and clarity win more offers than money alone.

  • Share the salary band in the first call
  • Keep the process to two rounds
  • Give feedback within 48 hours

Making a counter-offer stick

Most counter-offers fail within six months. If you lose a candidate to one, keep the door open: many come back.

The best time to make an offer is before the counter-offer exists.
Read nextSalary guide 2026: what the market pays nowGuide · 12 min

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